BRP Inc - Company Profile
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Business Description
BRP Inc (BRP) is a company involved in the design, development, manufacturing, distribution, and marketing of powersports products. It offers a diverse range of products, including all-terrain vehicles (ATVs), side-by-side vehicles (SSVs), three-wheel vehicles (3WVs), electric motorcycles, snowmobiles, personal watercraft (PWCs), pontoons, and engines for karts, recreational aircraft, and jet boats. BRP serves powersports enthusiasts worldwide, providing products for recreational and utility purposes across various terrains and seasons.
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R&D Overview
BRP relies heavily on research and development to sustain its reputation for innovation and high-performance products, build strong consumer loyalty, and reduce production costs. BRP's significant R&D efforts have resulted in several innovations, including new industry-leading platforms, performance and handling technologies, features enhancing customer experience, and innovative accessories. The R&D units of BRP include five R&D centers and three Design and Innovation (D&I) centers located in Canada, Austria, Finland, France, the United States, and Taiwan. Each facility focuses on specific activities: the Product Development Centre in Valcourt, Canada, is the R&D hub for Ski-Doo, Sea-Doo, and Can-Am products; the Laurent Beaudoin Design & Innovation Centre in Canada focuses on design and advanced concepts; the Gunskirchen facility in Austria is dedicated to powertrain development; the EV R&D center in Kottingbrunn, Austria, specializes in e-drive systems and transmissions; the Rovaniemi center in Finland is responsible for Lynx snowmobile development; the Sophia Antipolis center in France focuses on advanced concepts studies; the Palm Bay, Florida center in the United States conducts advanced concepts studies for on-water and powersports products; and the Taipei facility in Taiwan focuses on electronics engineering and supply chain integration. The company has eight R&D centers, holds more than 2,223 issued patents and pending patent applications, and has several major technology alliances, including partnerships with the Centre de technologies avancees BRP - Universite de Sherbrooke and the Austrian government in the Regionales Innovations Centrum. In FY2026, the company spent CAD434.7 million on R&D, which as part of total revenue stood at 5.0%.
Product Categories
Overview
includes parts, accessories, and apparel (referred to as “PA&A”), engines for karts, recreational aircraft, jet boats, along with various other products and services.
Performance
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Overview
Includes pontoons, snowmobiles, and personal watercraft.
Performance
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Overview
Includes side-by-side vehicles, three-wheel vehicles, all-terrain vehicles, and electric motorcycles.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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