BRP Inc - Company Profile
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Business Description
BRP Inc (BRP) is a manufacturer of vehicles, that designs, develops, produces, and sells distribution and marketing of power-sports and marine products. It also offers parts, accessories, and clothing.
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R&D Overview
BRP focuses on research and development for the development of innovative and high-performance products, build strong consumer loyalty, and reduce production costs. the company's significant R&D efforts have resulted in several innovations, including new industry-leading platforms, new segments, design features, engine technologies, ergonomic features, safety features, customer experience enhancements, and accessories. The company's R&D activities are spread across its four R&D centers and three Design and Innovation centers located in Canada, Austria, Finland, France, and the United States. BRP operates four R&D centers and three Design and Innovation centers. The company partners with the Centre de technologies avancees BRP - Universite de Sherbrooke for developing specialized vehicles and advanced technologies and collaborates with the Austrian government in the Regionales Innovations Centrum for efficient powertrain technologies. In Canada the Product Development Centre in Valcourt serves as the R&D hub for BRP's Ski-Doo, Sea-Doo, and Can-Am products. The Laurent Beaudoin Design & Innovation Centre focuses on design and advanced concept development. The R&D facility in Gunskirchen, Austria is dedicated to powertrain development. The EV R&D center in Kottingbrunn, Austria specializes in e-drive systems and transmissions. In Finland the company's R&D center is responsible for Lynx snowmobile development. The Design & Innovation Centre in Sophia Antipolis, France focuses on advanced concepts studies. Within the US, its Design & Innovation Center conducts advanced concepts studies for on-water and powersports products. In FY2025, it spent CAD391.1 million on R&D, which as a percentage of revenue, stood at 4.9% and declined 2.7% YoY. As of January 2025, the company held more than 2,295 issued patents and pending patent applications to protect its products, designs, and technologies in the US, the European Union, Canada, China, and among others.
Business Segments
Overview
Provides Recreational boats, which include rigid inflatable boats, pontoon, deck, bowrider, cruiser, and fishing boats; and also Marine propulsion systems for recreational power boats. Major brands include Alumacraft, Manitou, Quintrex, Stacer, and Yellowfin.
Performance
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Overview
Provides year-round and seasonal products, and OEM engines. Product offerings: all-terrain vehicles, side-by-side vehicles and three-wheeled vehicles, snowmobiles, and personal watercraft. Also offers consumables: oils, lubricants, and cleaning products; wearable components such as brake pads, tires, and transmission belts; replacement parts: pistons, clutches, and suspension components; accessories: windshields, rims, winches, bumpers, covers, passenger seats, racks, and cargo boxes; a range of riding gear and apparel for various product lines including coats, pants, helmets, gloves, jackets, gear bags and casual sportswear items such as sweatshirts, T-shirts, and hats. Brands: Can-Am, Ski-Doo, Lynx, Sea-Doo, and Rotax.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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