Columbia Sportswear Co - Company Profile
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Business Description
Columbia Sportswear Co (CSC) designs, develops, markets, and distributes apparel, footwear, and accessories for men, women, and kids. The company markets its products under the Columbia, Sorel, prAna, and Mountain Hardwear brand names.
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R&D Overview
CSC focuses on designing and developing products for consumers engaged in outdoor, active, and lifestyle activities. The company strives to differentiate its products through attention to design, fit, appearance, and technical performance features. It focuses on internal research and development led by a team of specialists who guide concept development, prototyping, and performance testing. CSC aims to collaborate with independent suppliers to develop and commercialize new technologies and product solutions. The company focuses on using input from specialists in chemistry, biochemistry, engineering, industrial design, materials research, and graphic design to support product and process development. CSC plans to incorporate consumer insights and feedback to test and refine products, manufacturing processes, packaging, and in-store displays.
Product Categories
Overview
Designs, distributes, and markets apparel, accessories and equipment for women and men under Columbia, SOREL, Mountain Hard Wear, and prAna brands. Offers products for variety of outdoor activities, including snowboarding, mountaineering, fishing, camping, hunting, water sport, hiking, skiing, climbing, golf, trail running, adventure travel, and yoga.
Performance
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Overview
Offers durable, lightweight hiking boots, trail running shoes, rugged cold weather boots on snow and ice, sandals and shoes for water activities use, and casual footwear.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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