Columbia Sportswear Co - Company Profile
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Columbia Sportswear Co (CSC) provides apparel, footwear, and accessories. Distribution network, marketing strategy, and focus on innovation are the company's major strengths, even as dependence on the US and a low inventory turnover ratio remain causes for concern. The global online retail market, growth in the footwear market in the US, and the apparel retail market in the US are likely to offer growth opportunities to the company. However, intense competition, labor costs in the US, and foreign exchange risks could affect its business operations.
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