Helen of Troy Ltd - Company Profile
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Business Description
Helen of Troy Ltd (Helen of Troy) is a provider of consumer products. The company designs, develops, manufactures, markets and distributes household, health, nutritional and beauty products.\ The company distributes its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery stores, specialty stores, beauty supply retailers, e-commerce retailers, wholesalers, various types of distributors, and directly to consumers.
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R&D Overview
The company’s R&D focuses on new, innovative and differentiated products designed for sustained organic growth. It also strengthens its product design, and research and development capabilities. In FY2025, the company incurred expenses of US$53.9 million on R&D activities, which as a percentage of revenue stood at 2.8%.
Business Segments
Overview
Offers beauty and wellness products including hair tool and accessories, hair liquids, nail consuming, grooming tool and wellness device and consumables. Markets products under PUR, Drybar, Hot Tools, Vicks, Honeywell, Olive & June and Curl smith.
Performance
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Overview
Offers a range of home solutions, Insulated Beverageware, Coolers, Food Storage Solutions, travel and lifestyle packs and accessories. Offers products such as slicers and choppers, food storage containers, kitchen organizations, cooking, soft cooler, coffee and tea preparing tool, cleaning, and organization. Offers products for outdoor and on the go activities such as hydration, duffel bags, kid carrier packs, backpacks, and travel gear. Markets products under OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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