Helen of Troy Ltd - Company Profile
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Helen of Troy Ltd (Helen of Troy) manufactures, develops, and markets branded housewares, health and home, nutritional supplements and beauty products. Liquidity position, wide range of product offerings, and R&D are the company's major strengths, even as geographic concentration and low operational performance remains a cause for concern. The health care equipment and supplies market in US, global haircare market, and personal hygiene market in the US are likely to offer growth opportunities to the company. However, intense competition, huge dependence on ERP systems and changing consumer preferences could affect its business operations.
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