JDE Peet's NV - Company Profile
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JDE Peet's NV (JDE Peets’s), is engaged in the production, distribution, and sale of coffee, ready-to-drink beverages and tea products. Its product portfolio includes instant coffee, single-serve formats, roast whole beans, roast and ground coffee, ready-to-drink coffee beverages, and several of loose leaf and packaged tea products. The company's portfolio includes brands such as Super, Pickwick, L’OR, Peet’s, Tassimo, Douwe Egberts, Jacobs, Senseo, OldTown, and Moccona. JDE Peet’s serves customers across various sectors, from individual consumers to businesses such as offices, universities, restaurants, airports, hospitals, and sports venues. It markets its products through retail channels, online sales channels, and its own coffee stores. The company has its presence in the Americas, Europe, the Middle East, Africa and Asia-Pacific. JDE Peet's is headquartered in Amsterdam, the Netherlands.
Headquarters
Netherlands
Address
Oosterdoksstraat 80, Amsterdam, Noord-Holland, 1011DK
Website
www.jdepeets.com
Telephone
31 20 5581753
No of Employees
21,143
Industry
Consumer Packaged Goods
Revenue (2025)
$11.2B
JDE Peet's NV premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Coffee | Douwe Egberts |
| Whole Beans | Peet’s Coffee |
| Instant Coffee | Kenco |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Stake Sale | In April, the company sold its 96.22% stake to Keurig Dr Pepper Inc. |
| 2025 | New Products/Services | In June, the company's brand Kenco launched two new Iced/Hot coffee sachets. |
| 2024 | Plans/Strategy | In October, the company announced its plans to sell its stake held by Mondelez International to JAB Holding Company for US$2.34 billion. |
Competitor Comparison
| Key Parameters | JDE Peet's NV | BIM Birlesik Magazalar AS | Refresco Group BV | Lavazza Professional Germany GmbH | Nestlé Waters Direct Deutschland GmbH,Neuss |
|---|---|---|---|---|---|
| Headquarters | Netherlands | Turkey | Netherlands | Germany | Germany |
| City | Amsterdam | Istanbul | Rotterdam | Verden | Neuss |
| State/Province | Noord-Holland | - | Zuid-Holland | Niedersachsen | Nordrhein-Westfalen |
| No. of Employees | 21,143 | 95,600 | 14,314 | - | - |
| Entity Type | Private | Public | Private | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Rafa Oliveira | Chief Executive Officer; Director | Executive Board | 2024 | 52 |
| Yang Xu | Chief Financial Officer | Senior Management | 2025 | - |
| Ricard Barri Valentines | Chief Marketing Officer | Senior Management | 2025 | - |
| Johan Van Gossum | Chief Human Resources Officer | Senior Management | - | - |
| Khaled Rabbani | Chief Legal & Corporate Affairs Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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