JDE Peet's NV (JDE Peet’s) is a provider of coffee and tea products. The company offers products such as coffee, tea, instant coffee, roast whole beans, loose leaf, and packaged products and ready-to-drink beverages. JDE Peet’s brand portfolio includes L’OR, Peet’s, JACOBS, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona. It operates through various sales channels, including supermarkets, hypermarkets, and through e-commerce channels. It also provides products and services to small, medium, and large businesses, hotels, restaurants, universities, and hospitals.

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The company’s R&D arm strives to develop new products and modify existing products for all product lines, quickly enabling and efficiently responding to changing consumer needs and taste profiles. It develops innovative solutions by making tea bags and coffee pads industrially compostable. The company aims at long-term rolling out fully reusable, recyclable, or compostable packaging across all the product offerings. In partnership with World Coffee Research (WCR) it is supporting the creation and to enrich coffee origin diversity and ensure a sustainable supply of quality coffee. The company's engagement with WCR is aimed at speeding up the availability and access of improved varieties and better coffee plants to farmers. The research conducted by JDE Peet's NV will determine the future of coffee consumption.