Lamar Advertising Co - Company Profile
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Business Description
Lamar Advertising Co (Lamar) is an outdoor advertising company. It provides solutions in the form of billboards; digital displays; transit and airport advertising displays; and interstate logo signs. The company also rents space for advertising on billboards, shelters, buses, benches, logo plates, and in airport terminals. As of December 2024, the company operates approximately 363,000 advertising displays in 45 states in the US and Canada.
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R&D Overview
Business Segments
Overview
Consists of bulletins and posters. Bulletins are large, illuminated advertising structures that are located on major highways and target vehicular traffic; and posters are smaller advertising structures that are located on streets and target vehicular and pedestrian traffic.
Performance
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Overview
Advertises nearby gas, food, camping, lodging and other attractions.
Performance
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Overview
Rent advertising space on the exterior and interior of public transportation vehicles, in airport terminals, and on transit shelters and benches.
Performance
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