Lamar Advertising Co - Company Profile
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Lamar Advertising Co (Lamar) is one of the leading outdoor advertising companies that sell advertising on billboards, buses, shelters, benches, and logo plates. Diversified end markets, operational networks, and advertising portfolio are major strengths of the company, whereas huge dependence on US remains a cause for concern. Global digital advertising, agreement with SFB, and strategic acquisitions are likely to offer growth opportunities to the company. However, government regulation, foreign exchange risks, intense competition and logo sign contract risk could affect its business operations.
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