BowFlex Inc - Company Profile
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Business Description
BowFlex Inc (BowFlex), formerly Nautilus Inc, markets and sells a complete line of consumer fitness equipment under its Nautilus, Bowflex, Schwinn, and JRNY brands.
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R&D Overview
BowFlex’s R&D arm focuses on new product development in health and fitness equipment industry. It operates one R&D facilities, in Washington. It also maintains a portfolio of patents related to its product MaxTrainer specialized cardio machines and JRNY digital fitness platform. The company is also the licensee of patents related to the Bowflex Revolution home gyms and patents related to the VeloCore bike. In FY2023, the company incurred expenses of US$21.8 million on R&D, which as a percentage of revenue, stood at 7.6%.
Business Segments
Overview
Offers products cardio and strength products. Uses integrated combination of media and direct consumer including television advertising, marketing mix such as search, digital, shopping, and social media. Operates through websites: bowflex.com , bowflex.ca, schwinnfitness.com and nautilus.com.
Performance
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Overview
Comprises of cardio and strengthens products. Offers comprehensive line of consumer fitness equipment under the Nautilus, Schwinn, and Bowflex brands. Provides products through a network of independent retail companies with stores in the US and international markets.
Performance
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Overview
Derives revenue from the licensing of its brands and intellectual property.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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