BowFlex Inc - Company Profile
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BowFlex Inc (BowFlex), formerly Nautilus Inc, develops, manufactures, and markets branded fitness products and related accessories. Distribution network, R&D, and geographical presence are the company's major strengths, whereas, dependence on a few customers and financial performance remains cause for concern. Market for private label products, online retail market in the US, long term goals and launch of BowFlex brand are likely to offer growth opportunities to the company. However, competition, cost of labor in the US and foreign exchange risks could affect its business operations.
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