BowFlex Inc - Company Profile
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The following section provides information on BowFlex Inc’s senior management, executives, CEO and key decision makers and their roles in the organization. For more insight into BowFlex Inc's management and employees, unlock the full data with our company analytics monitoring tool.
Executives
James Barr
Chief Executive Officer; Director Executive BoardMr. Jim Barr has been the Chief Executive Officer and Director of the company since 2019. Prior to this, he served as the President of Ritchie Bros from 2014 to 2018. Previously, he served as the Executive Vice President and Chief Digital Officer of OfficeMax, and President of Sears Holdings’. Earlier, he served as an executive for 12 years in Microsoft’s online businesses as General Manager, Commerce Services, and MSN Business Development.
Anne Saunders
Chairwoman Executive BoardMs. Anne Saunders has been the Chairwoman of the company since 2022. She serves as a Director of the company since 2012. Prior to this, she also served as a Director for the WD-40 Company in 2019. Previously, she served as the U.S. President of NakedWines.com from 2016 to 2017 and the U.S. President of FTD, Inc. from 2014 to 2016. She also served as the President of Redbox from 2012 to 2014. Earlier, she also served as the Executive Vice President and Chief Marketing Officer for Knowledge Universe from 2009 to 2012. Ms. Saunders served as the Senior Vice President of Consumer Bank Executive from 2008 to 2009 and Senior Vice President of Brand Executive, at Bank of America Corporation from 2007 to 2008. She served as a Director of Blue Nile, Inc. from 2006 to 2007. Previously, she held several positions at Starbucks Coffee Co., including Senior Vice President of Global Brand from 2001 to 2007. She also held executive and senior management positions at eSociety, AT&T Wireless and Young & Rubicam.
Aina E. Konold
Chief Financial Officer Senior ManagementMs. Aina Konold has been the Chief Financial Officer of the company since 2019. Prior to this, she held several executive-level finance positions at Gap Inc, including senior leadership roles over financial planning and analysis, real estate strategy, and investor relations. Earlier, Ms. Konold served as the Chief Financial Officer of Gap Inc.
John R. Goelz
Chief Operating Officer Senior ManagementMr. John R. Goelz has been the Chief Operating Officer of the company since 2023. Previously, he served as the Chief Supply Chain Officer at the company in 2021. Prior to this, he led various departments including planning, sourcing, quality, distribution and logistics. He also served as the Vice President of Global Supply Chain at Master Lock Company from 2015 to 2021.
Becky L. Alseth
Chief Marketing Officer Senior ManagementMs. Becky L. Alseth has been the Chief Marketing Officer of the company since 2021. Previously, she served as the General Manager Direct to Consumer and Vice President of Marketing at the company in 2020. Prior to this, she held senior marketing and branding positions at Fortune 500 companies, including Avis Budget Group and The Clorox Company, Diageo and Nestle. Earlier, she also led marketing at Ritchie Bros.
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