New Balance Athletic Inc - Company Profile
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New Balance Athletic Inc (New Balance) manufactures, markets and sells shoes, apparels and accessories for men, women and children. The company’s product portfolio comprises running shoes, walking shoes, sandals, work shoes, sport shoes, shirts, shorts, pants, jackets and hoodies, and other fashion related accessories. New Balance markets its products under New Balance, Brine and Warrior brand names. The company sells products through various specialty retailers including licensed and owned retail and factory stores of New Balance, department stores, and online e-commerce portals. It markets products through www.newbalance.com, website. The company primarily operates in the Americas, Africa, Europe, Middle East, Asia and Oceania. New Balance is headquartered in Boston, Massachusetts, the US.
Headquarters
United States of America
Address
100 Guest Street, Boston, Massachusetts, 02135
Website
www.newbalance.com
Telephone
1 617 7834000
No of Employees
10,000
Industry
Retailing
Revenue (2024)
$7.8B
New Balance Athletic Inc premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| - | - |
| Shoes | New Balance |
| Apparel | Fresh Foam |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Corporate Changes/Expansions | In October, the company opened its new distribution center in Salt Lake City. |
| 2025 | Contracts/Agreements | In September, the company collaborated with GANNI for launch of new sneaker. |
| 2024 | Corporate Changes/Expansions | In February, the company opened a new store in Hyderabad, India. |
Competitor Comparison
| Key Parameters | New Balance Athletic Inc | NIKE Inc | Puma SE | ASICS Corp | Brooks Sports Inc |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | Germany | Japan | United States of America |
| City | Boston | Beaverton | Herzogenaurach | Kobe-Shi | Seattle |
| State/Province | Massachusetts | Oregon | Bayern | Hyogo | Washington |
| No. of Employees | 10,000 | 77,800 | 18,488 | 8,987 | - |
| Entity Type | Private | Public | Public | Public | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Joe Preston | Chief Executive Officer; President | Senior Management | - | - |
| Chris Davis | Senior Vice President; Chief Marketing Officer | Senior Management | - | - |
| Anne Davis | Vice Chairman | Executive Board | - | - |
| Jim Davis | Chairman | Non Executive Board | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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