New Balance Athletic Inc - Company Profile
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New Balance Athletic Inc (New Balance) offers athletic shoes and apparel. Operational network, manufacturing Capabilties and diverse product portfolio are the company's major strengths, even as the perceived brand image remains a cause for concern. Global Sports Equipment Retail Market, online retail market in the US, and corporate expansion in US are likely to provide new opportunities to the company. However, rising counterfeit goods market, stringent government regulations, and intense competition could affect the company's business operations.
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