NIKE Inc (NIKE) designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. It also markets and distributes various products for kids and other recreational and athletic activities such as football, baseball, cricket, lacrosse, skateboarding, tennis, volleyball, wrestling, walking, and outdoor activities. The company offers various apparel with licensed college and professional team and league logos. Nike sells these products through company-owned retail stores, e-commerce portals, independent distributors, licensees, and sales representatives worldwide. The company’s Jordan brand designs distributes, and licenses athletic and casual footwear, apparel, and accessories for basketball players.

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Nike focuses on technical innovation in the design and manufacturing process of footwear, apparel, and athletic equipment to enhance athletic performance, reduce injury, maximize comfort, and decrease environmental impact. The company also focuses on incorporating new technologies into innovative products and experiences, leveraging market intelligence and research to respond to consumer preferences. Technologies such as Nike Air, Zoom, Free, Dri-FIT, Flyknit, FlyEase, ZoomX, Air Max, and React exemplify the company's dedication to innovation. The R&D units of NIKE Inc include specialists in biomechanics, chemistry, exercise physiology, engineering, digital technologies, industrial design, sustainability, and related fields. These units are responsible for managing the company's R&D activities, including the design and development of products, consulting with research committees and advisory boards, and ensuring compliance with product safety regulations.