Pirelli & C SpA (Pirelli) manufactures tyres and provides ancillary services. It focuses solely on the consumer tyre market, which consists of tyres for cars, motorcycles and bicycles. The company products are marketed and distributed through various channels including point of sales, retail points, and a network of distributors. Pirelli offers five automotive product families for cars including P Zero, Cinturato, Winter Sottozero, Scorpion, Carrier and Ice, with the relative Specialty variants.

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Pirelli focuses on technological innovation and sustainability through its R&D initiatives. The company's R&D efforts are based on an "Open Innovation" model, involving collaborations with external partners such as suppliers, universities, and vehicle manufacturers. Pirelli employs approximately 2,100 people in R&D, which is about 7% of its total workforce. The company's Eco-Safety Design approach aims to maximize environmental performance and safety throughout the product life cycle, aligning with a circular economy. Pirelli is also advancing cyber technologies, which use sensor technology to enhance vehicle performance and safety. Collaborations with institutions like the Milan Polytechnic and the University of Milano-Bicocca are integral to Pirelli's R&D strategy. Pirelli's R&D activities are managed through its Milan headquarters and twelve technology centers worldwide. The R&D units focus on pre-empting technological innovations, directing research and development activities, and responding to consumer needs. The company collaborates with external partners, including universities and vehicle manufacturers, to enhance its R&D capabilities. In FY2024, it spent EUR289.5 million on R&D, which as a percentage of its revenue, stood at 4% and grew 0.3% YoY. As of December 31, 2024, Pirelli has 12 technology centres globally and holds a portfolio of more than 5,900 patents. The company engages in 65 collaborations with universities and has major technology alliances with partners like Bosch for the integration of cyber data into vehicle control systems.