The Kraft Heinz Co - Company Profile
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Business Description
The Kraft Heinz Co (Kraft Heinz) manufactures and markets food and beverages, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and other grocery products. It distributes its products through grocery stores, convenience stores, pharmacies, mass merchants, foodservice distributors, and institutions.
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R&D Overview
The company’s R&D arm focuses on four main objectives. These include product innovations, renovations, and new technologies to meet changing consumer needs, support environmental and sustainability goals, and drive growth. The company also emphasizes world-class and uncompromising food safety, quality and consistency. It also aims for superior, consumer-preferred product and package performance. The company strives to focus on continuous process, product, and supply chain optimization. In FY2025, the company incurred an expenditure of US$167 million on R&D, which as a percentage of revenue, stood at 0.7%.
Geographical Segments
Overview
Consists of West and East Emerging Markets and Asia Emerging Markets and owned and licensed Heinz, ABC, Master, Quero, Kraft, and Pudliszki brands
Performance
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Overview
Consists of Europe and Pacific Developed Markets and owned and licensed Heinz, Golden Circle, and Wattie’s brands.
Performance
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Overview
Consists of North American Market and owned and licensed several trademarks, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Ore-Ida, Kool-Aid, and Jell-O.
Performance
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