The Kraft Heinz Co - Company Profile
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Business Description
The Kraft Heinz Co (Kraft Heinz) primarily manufactures and markets food and beverage products, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and other grocery products. It serves its products through grocery stores, convenience stores, pharmacies, mass merchants, foodservice distributors, and institutions.
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R&D Overview
The company’s R&D arm focused on four main objectives. These include product innovations, renovations, and new technologies to meet changing consumer needs, support environmental and sustainability goals, and drive growth. The company also emphasizes world-class and uncompromising food safety, quality, and consistency. It also aims for superior, consumer-preferred product and package performance. The company strives to focus on continuous process, product, and supply chain optimization. In FY2023, the company incurred an expenditure of US$147 million on R&D, which as a percentage of revenue, stood at 0.6%.
Product Categories
- Ambient Foods
- Cheese and Dairy
- Coffee
- Condiments and Sauces
- Desserts, Toppings and Baking
- Frozen and Chilled Foods
- Infant and Nutrition
- Meats and Seafood
- Other
- Refreshment Beverages
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Geographical Segments
Overview
Owned and licensed Heinz, ABC, Kraft, Master, Quero, Golden Circle, Plasmon, Wattie’s, and Pudliszki trademarks.
Performance
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Overview
Owned and licensed several trademarks, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Capri Sun, Maxwell House, Ore-Ida, Kool-Aid, and Jell-O.
Performance
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