Monster Beverage Corp - Company Profile
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Monster Beverage Corporation (Monster Beverage) develops, markets, and distributes energy drinks and other beverages. The company offers energy drinks, craft beers, flavored malt beverages, hard seltzers, and still and sparkling waters. The company y offers its products under the brand names of Monster Energy, Monster Energy Ultra, Java Monster, Reign Total Body Fuel, NOS, Full Throttle, Bang Energy, and Wild Basin Hard Seltzers. The company's products cater to a diverse customer base, including retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers, and the military. Monster Beverage collaborates with various bottlers and distributors to ensure efficient distribution of its products. The company’s operations are spread across the Americas, Asia-Pacific, Europe, the Middle East, and Africa. Monster Beverage is headquartered in Corona, California, the US.
Headquarters
United States of America
Address
1 Monster Way, Corona, California, 92879
Website
monsterbevcorp.com
Telephone
1 800 4267367
No of Employees
6,891
Industry
Consumer Packaged Goods
Ticker Symbol & Exchange
MNST (NASD)
Revenue (2024)
$8.3B
10.7%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
26.3%
(2024 vs 2023)
Market Cap*
$92.1B
Net Profit Margin (2024)
XYZ
14.1%
(2024 vs 2023)
* As of and is in US$
Monster Beverage Corp premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Energy Shakes | Monster Energy |
| Carbonated Energy Drinks | Monster Assault |
| Energy Drinks | Monster Energy Ultra |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2024 | Contracts/Agreements | In August, Predator Energy partnered with EA Chelsea as their official drinks partner, featuring branding, promotions, and co-branded products globally. |
| 2024 | Plans/Strategy | In May, the company announced its plans to close the brewery and taproom of Deep Ellum Brewing Co. |
| 2023 | Contracts/Agreements | In October, Monster Energy expanded its partnership with Infront Moto Racing to continue as the primary partner of MXGP. |
Competitor Comparison
| Key Parameters | Monster Beverage Corp | Nestle SA | PepsiCo Inc | The Coca-Cola Co | Starbucks Corp |
|---|---|---|---|---|---|
| Headquarters | United States of America | Switzerland | United States of America | United States of America | United States of America |
| City | Corona | Vevey | Purchase | Atlanta | Seattle |
| State/Province | California | Waadt | New York | Georgia | Washington |
| No. of Employees | 6,891 | 271,000 | 306,000 | 65,900 | 381,000 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Rodney C. Sacks | Chairman | Executive Board | 2021 | 76 |
| Hilton H. Schlosberg | Vice Chairman; Chief Executive Officer | Executive Board | 2025 | 73 |
| Thomas J. Kelly | Chief Financial Officer | Senior Management | 2021 | 72 |
| Emelie C. Tirre | Chief Strategy Officer | Senior Management | 2026 | 56 |
| Guy P. Carling | Chief Executive Officer - EMEA & OSP | Senior Management | 2026 | 49 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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