Monster Beverage Corp - Company Profile
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Business Description
Monster Beverage Corp (Monster Beverage) primarily engaged in the development, marketing, sale, and distribution of energy drink beverages and concentrates. The company also engages in the development, marketing, selling, and distribution of craft beers, flavored malt beverages, hard seltzers, and still and sparkling waters.
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Business Segments
Overview
Offers various craft beers, hard seltzers, and flavored malt beverages (FMBs). Major brands include Cigar City, Oskar Blues, Deep Ellum, Squatters, Wild Basin, Wasatch, The Beast Unleashed, and Nasty Beast.
Performance
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Overview
Offers Monster Energy drinks, Monster Tour WaterTM, True North Pure Energy Seltzers and Reign Total Body Fuel high-performance energy drinks. Also develops and sells a range of carbonated energy drinks. Product portfolio includes coffee + energy drinks, energy shakes, tea, espresso, non-carbonated energy drinks, and carbonated energy drinks with electrolytes. Major brands include Monster Energy, Juice Monster Pipeline Punch, Juice Monster Mango Loco, Monster Energy Super Concentrate, Monster Cuba Libre, Monster Assault, Monster Energy Fury, Juice Monster Khaos, Juice Monster Ripper, and Monster Energy Zero Ultra. Sells ready-to-drink packaged energy drinks to bottlers and full-service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, and the military.
Performance
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Overview
Offers its products to independent third-party customers. The Company also sells and/or enters into license agreements that generate revenues associated with third-party sales of non-beverage products bearing the Company’s trademarks, including, but not limited to, clothing, backpacks, hats, t-shirts, jackets, helmets, and automotive wheels.
Performance
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Overview
Sells concentrates and beverage bases to authorized bottling and canning operators who combine with sweeteners, water, and other ingredients for developing ready-to-drink packaged energy drinks. Major brands are BPM, Gladiator, BU, Burn, Full Throttle, Mother, Nalu, NOS, Play, Power Play, Predator, Relentless, Samurai, Fury, Live+, and Ultra Energy. Sells these products to other bottlers and full-service distributors and retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, drug stores, and the military.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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