Monster Beverage Corp - Company Profile
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Business Description
Monster Beverage Corp (Monster Beverage) develops, markets, and sells energy drinks. The company also offers concentrate for energy drinks. These drinks are offered in a variety of different package sizes and types including, aluminum cans, sleek aluminum cans, aluminum cap cans, aluminum cans with re-sealable ends, and polyethylene terephthalate (PET) plastic bottles. Monster Energy outsources its manufacturing process to third-party bottlers and co-packers. It purchases flavors, flavor ingredients, concentrates, cans, bottles, sweeteners, juices, supplement ingredients, caps, labels, trays, boxes and other ingredients from various suppliers for developing these products. The company uses branded vehicles, promotional vehicles, advertising, in-store promotions and in-store placement of point-of-sale materials for promoting these products.
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Business Segments
Overview
Comprises various craft beers, hard seltzers, and flavored malt beverages (FMBs). Major brands include Cigar City, Oskar Blues, Deep Ellum, Squatters, Wild Basin, Wasatch, The Beast Unleashed, and Nasty Beast.
Performance
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Overview
Comprises Monster Energy drinks, Monster Tour WaterTM, True North Pure Energy Seltzers and Reign Total Body Fuel high-performance energy drinks. Also develops and sells a range of carbonated energy drinks. Product portfolio includes coffee + energy drinks, energy shakes, tea, espresso, non-carbonated energy drinks, and carbonated energy drinks with electrolytes. Major brands include Monster Energy, Juice Monster Pipeline Punch, Juice Monster Mango Loco, Monster Energy Super Concentrate, Monster Cuba Libre, Monster Assault, Monster Energy Fury, Juice Monster Khaos, Juice Monster Ripper, and Monster Energy Zero Ultra. Sells ready-to-drink packaged energy drinks to bottlers and full-service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, and the military.
Performance
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Overview
Develops and sells products through its subsidiary, American Fruits and Flavors, LLC. Offers its products to independent third-party customers.
Performance
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Overview
Develops and sells carbonated energy drinks. Sells concentrates and beverage bases to authorized bottling and canning operators who combine with sweeteners, water, and other ingredients for developing ready-to-drink packaged energy drinks. Major brands are BPM, Gladiator, BU, Burn, Full Throttle, Mother, Nalu, NOS, Play, Power Play, Predator, Relentless, Samurai, Fury, Live+, and Ultra Energy. Sells these products to other bottlers and full-service distributors and retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, drug stores, and the military.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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