Monster Beverage Corp - Company Profile
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Monster Beverage Corp (Monster Beverage) develops, markets, and distributes an assortment of beverage products. Financial performance, customer base, and marketing and distribution network are the major strengths of the company, even as product recalls and high dependence on US and Canada remain a cause for concern. The global soft drinks consumption, hot drink market in US, and acquisition of Blast Asset are likely to offer growth opportunities for the company. However, intense competition, dependence on breweries, and negative perception of energy drinks, could affect its operations.
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