Monster Beverage Corp - Company Profile
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Monster Beverage Corp (Monster Beverage) develops, markets, and distributes an assortment of energy drinks. Its product portfolio includes carbonated energy drinks, energy shakes, high performance energy drinks, and pure energy seltzers. The company markets and sells products under various brand names such as Monster Energy, BPM, BU, Java Monster, Muscle Monster, Burn, Nalu, NOS, Mother, Reign, Play, Power Play, Samurai, and Ultra Energy. Its major clients include bottlers and full-service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, value stores, e-commerce retailers, mass merchandisers, convenience chains, drug stores, foodservice customers, and the military. The company’s operations are spread across the Americas, Asia-Pacific, Europe, the Middle East and Africa. Monster Beverage is headquartered in Corona, California, the US.
Monster Beverage Corp premium industry data and analytics
Products and Services
Products | Brands |
---|---|
Energy Shakes | : |
Carbonated Energy Drinks | Monster Energy |
Energy Drinks | Monster Assault |
XYZ | XYZ |
XYZ | XYZ |
XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
Year | Event | Description |
---|---|---|
2023 | Contracts/Agreements | In October, Monster Energy expanded its partnership with Infront Moto Racing to continue as the primary partner of MXGP. |
2023 | Contracts/Agreements | In October, Monster Energy entered into a partnership with Triumph Racing to become title sponsor of the Triumph MX2 team. |
2023 | Plans/Strategy | In August, the company announced its plans to use packaging colors to differentiate the brands. |
Competitor Comparison
Key Parameters | Monster Beverage Corp | Nestle SA | PepsiCo Inc | The Coca-Cola Co | Starbucks Corp |
---|---|---|---|---|---|
Headquarters | United States of America | Switzerland | United States of America | United States of America | United States of America |
City | Corona | Vevey | Purchase | Atlanta | Seattle |
State/Province | California | Waadt | New York | Georgia | Washington |
No. of Employees | 6,003 | 270,000 | 318,000 | 79,100 | 381,000 |
Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
Name | Position | Board | Since | Age |
---|---|---|---|---|
Rodney C. Sacks | Co-Chief Executive Officer; Chairman | Executive Board | 2021 | - |
Hilton H. Schlosberg | Vice Chairman; Co-Chief Executive Officer | Executive Board | 2021 | - |
Thomas J. Kelly | Chief Financial Officer | Senior Management | 2021 | - |
Guy P. Carling | President - EMEA | Senior Management | 2018 | - |
Mark Grover | Senior Vice President - Operations | Senior Management | - | - |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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